Head of Content & Communications

  • Growth & Marketing
  • Singapore, Singapore

Head of Content & Communications

Job description


Homage is looking for a Head of Content & Communications strongly aligned with our mission to transform the way people access and get personal care. You will define and lead all Content, Communications & Community strategy for Homage across all markets. You will be responsible for working collaboratively to (a) rapidly accelerate our content marketing strategy and (b) uphold quality of all customer-facing communications, with the primary objective of driving organic growth for Homage.


  • Build a world-class Content & Communications team: Recruit, coach and develop the talent we need, be it freelance or full-time, to accomplish all of the below. Set the team up for success with the right direction, skill & resources in order to achieve business objectives.
  • Drive organic growth for Homage: Be responsible for non-paid targets through content marketing, SEO & community. Develop the team's roadmap and manage a regular cadence to build accountability throughout the team.
  • Content marketing: Plan and develop thought-leadership materials designed to enhance our industry and customer’s understanding of Homage's value proposition, and through this help grow organic & SEO-driven traffic.
  • SEO optimisation: Optimise content, on-page & off-page requirements for SEO based off periodic internal & competitive audits. Partner with our product team on website requirements when needed. 
  • Manage content production: Establish a productive workflow for requesting, creating, editing and publishing high quality content for all formats including landing pages, content articles, promotional materials, EDMs & videos.
  • Manage customer-facing communications: Deeply understand Homage’s business & positioning in our community, and define tone of voice & messaging framework in close collaboration with the leadership team. Manage quality and consistency of communications including grammar & writing style across all content formats.

  • Online & offline outreach: Develop and execute an outreach strategy by amplifying Homage's value proposition, with relevant stakeholders, including but not limited to the media, public, influencers, webmasters, and community organisations. 
  • Business alignment: Independently articulate state of play. Define OKRs and / or desired commercial outcomes, and seek support and alignment from leadership and cross-functionally to ensure that these outcomes are met.
  • Flawless execution: Alongside internal and external teams (agencies), coordinate & personally ensure the development of all the above in a timely & precise manner.



  • Minimum 4 years relevant work experience in content, communications and/or growth marketing, with minimum 2 years of managerial experience.
  • Excellent communication: You're a natural storyteller, both verbally and in written form.
  • Resourceful: Strong project management skills with an ability to multi-task, work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
  • Operational excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. Similarly you hold your team and everyone you work with to the same level of standards.
  • People leadership, with an eye for talent: Ability to assess and develop the talent we require to be successful. You lead with influence and build strong, productive relationships with various working styles and characteristics.
  • Impact-driven and persistent: Motivated by moving the needle meaningfully, especially during times when it requires persistence and courage.
  • Strong opinions, loosely held: Ability to articulate your point of view with clarity, humility, and carry a willingness to question one’s own assumptions / desire to constantly improve.
  • Integrity and trustworthiness
  • A passion for caregiving while leading with empathy is a plus
  • Experience and understanding of the healthcare industry is a major plus

About Homage

Homage is a care platform that combines qualified and trained caregivers, nurses, doctors and health care organisations and funders with technology, enabling care, wellness and recovery wherever you are. The work that we do and technology we build transforms lives every hour, every day. We’re looking for people who are talented, driven and motivated by our social mission.